Float is a mobile app and walking tour that lets you explore a city through short, engaging stories about people and places. We were in charge for every aspect of this project – from identity, collateral, to the mobile app and 40 second promotional film. We wanted the identity to be bold and playful, while also hinting at the often surprising and unexpected turns and connections Float’s stories reveal. We commissioned illustrations for the app and postcards and for the physical guided walking tour we designed additional collateral such as stickers, cards, and a laser-cut buttons for their guides.

Mobile App.

0017_Float Overview0017_Float Overview

Promo Film.

OVA_0021_Float FilmOVA_0021_Float Film

Branding.